HBO Max Will Stream "Fixer Upper" and Other Magnolia Network Programs in September
All five seasons of the HGTV show "Fixer Upper," which is part of Chip and Joanna Gaines' Magnolia Network portfolio, will be streaming on HBO Max in September, Variety has exclusively learned.
The Magnolia Network's "selected" programmes, including "Fixer Upper: Welcome Home," "Magnolia Table with Joanna Gaines," and "The Lost Kitchen," among other shows, will be made available on the streamer on Friday, September 30, according to a WarnerMedia source.
Prior to Discovery's merger with WarnerMedia last year, the former HGTV celebrities created their Magnolia linear and streaming channel in collaboration with the company.
Industry insiders claim that on October 14, HBO Max, the linear Magnolia Network, and Discovery+ would all debut the new series "Fixer Upper: The Castle," which follows the Gaines as they renovate their century-old castle in Waco, Texas.
According to the WBD source, more Magnolia Network programming will eventually be added to HBO Max in addition to its ongoing availability on Discovery+, which costs $4.99 a month with commercials as opposed to HBO Max's $9.99 ad-supported subscription.
The announcement comes ahead of Warner Bros. Discovery's Q2 earnings report and presentation later today, when CEO David Zaslav and company are anticipated to discuss plans for the remainder of the business as well as the future of HBO Max and Discovery+, which will eventually be unified into one platform.
Magnolia Network debuted as a Discovery+ app in July of last year, and in January, a linear channel with the DIY Network's new name went live.
Prior to the closing of Discovery's acquisition of WarnerMedia and rebranding into Warner Bros. Discovery, Variety exclusively revealed in April that it had been determined that management of Magnolia Network, a joint venture between the Gaineses and Discovery, would shift under the team at HBO.
Allison Page, president of Magnolia, now answers directly to Casey Bloys, head of programming for HBO and HBO Max, under the new organisational structure.
Following the enormous departure that started before to the closing of the Discovery-WarnerMedia merger and has continued as Zaslav gradually discloses his new leadership team and structure, Bloys is one of the few senior WarnerMedia executives left standing.
Given that the couple has long been intimately connected to the identity of the legacy Discovery, as a result of the Gaineses' origins as HGTV icons, HBO and Bloys leading the lifestyle brand from the "Fixer Upper" stars, rather than Warner Bros.
Discovery chairman and chief content officer for U.S. networks group Kathleen Finch, is a notable sign of integration between the two companies.