By MEAL FACTS
Yes, you could simply use a can of Campbell's Cream of Mushroom soup; after all, that is what the product was intended for. On the other hand, if you turn over a can, you'll probably discover a recipe for Campbell's Green Bean Casserole.
This recipe is creative since it uses a can of Cream of Mushroom, which has been well-known and adored for years.
This type of marketing strategy is amazing because it makes it nearly impossible to try to make the recipe without having the recognisable name brand in front of you, regardless of the packaging the food is in, whether it be a box, bag, or can. Can you even picture making your own pumpkin puree for a pie as opposed to simply grabbing a Libby's can?
Although there are many different products available now, such as semi-sweet chocolate chips, red food colouring, and pumpkin cans, these iconic businesses will always be remembered for making these traditional recipes more widely recognised.